Top Ad-Optimized Websites
Which publishers have the best ad monetization setup? We score websites across 80+ checks covering header bidding, supply chain, performance, privacy, and more.
Top 10 Globally
| # | Website | Score |
|---|---|---|
| 1 | nytimes.com | 91 |
| 2 | washingtonpost.com | 88 |
| 3 | theguardian.com | 86 |
| 4 | reuters.com | 84 |
| 5 | cnn.com | 82 |
| 6 | bbc.com | 80 |
| 7 | forbes.com | 79 |
| 8 | espn.com | 77 |
| 9 | techcrunch.com | 75 |
| 10 | wired.com | 73 |
Top Publishers in India
| # | Website | Score |
|---|---|---|
| 1 | oneindia.com | 67 |
| 2 | zeenews.india.com | 57 |
| 3 | hindustantimes.com | 51 |
| 4 | indiatoday.in | 47 |
| 5 | moneycontrol.com | 28 |
How we score
Each website is crawled by our headless browser engine which intercepts ad requests, detects networks, analyzes header bidding configurations, checks privacy compliance, and evaluates ad placement quality. The overall score (0-100) is a weighted average across 9 categories: Supply Chain, Header Bidding, Ad Placement, Performance, Privacy, Revenue Intelligence, Request Funnel, Render Funnel, and Ad UX.
Scores reflect publicly observable configurations only. We don't require login or dashboard access. Even top publishers often score lower than expected because our audit is strict: we check for header bidding best practices, full privacy compliance (CMP, TCF 2.x, Consent Mode v2), ad container sizing, viewability, and more. Most sites have significant room for improvement.
Last updated: April 2026. Want your site ranked? Run a free audit.