Blog
Insights on ad monetization, header bidding, and publisher revenue optimization from the RevenueRx team.
5 Header Bidding Mistakes Indian Publishers Make (And How to Fix Them)
Misconfigured timeouts, missing bidders, and outdated Prebid versions cost publishers 15-30% of potential revenue. Here's what we see in our audits and how to fix each one.
Read articleIs Your ads.txt File Costing You Revenue? Common Errors We Find
We analyzed 500+ Indian publisher websites and found that 43% have ads.txt errors - from syntax issues to missing authorized sellers. Here's what to look for.
Google Consent Mode v2: What Indian Publishers Need to Know
Google now requires Consent Mode v2 for personalized ads in the EEA and UK. But should Indian publishers implement it too? Short answer: yes, and here's why.
Ad Revenue Benchmarks 2026: How Do Indian Publishers Stack Up?
CPMs, fill rates, viewability, and eCPMs across news, entertainment, and finance verticals. Benchmark your numbers against the industry.
Core Web Vitals and Ads: Finding the Balance Between Revenue and Speed
Ads are the #1 cause of CLS and LCP issues on publisher sites. Here's how top-performing publishers achieve 90+ PageSpeed scores without sacrificing ad revenue.
Prebid.js vs Amazon TAM: Which Header Bidding Wrapper Should You Use?
A data-driven comparison of the two dominant header bidding solutions, based on real audit data from 200+ publisher websites.
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